Ahead Of The Pack – Monocle
For the summer

“I wasn’t born to live by routine,” says Gonzalo Massa, co-founder of Mutate, a sunny clothing and homeware shop in Uruguayan fishing village José Ignacio (two hours by car from Montevideo). “I always loved to travel so I started gathering products in different places, brought them back to Uruguay and created a store,” says Massa. “Today I travel to Peru to buy alpaca shawls, Ecuador for Panama hats and the Himalayas for cashmere.”

The seed for Mutate was sown after Massa returned from a six-week holiday in India in 2003…

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